Reid Thomas

Ethical Full-Stack
Digital Marketer

Providence, RI
(732) 757-5178

Magniventris, Providence Strategist March 2020 - Present

Learn more about Magniventris!

  • Creating ethical digital marketing campaigns for small businesses and non-profits that do good work for their customers and communities.

Rhode Island College, Providence Adjunct Feb 2022 - Present

Teaching ART 470 Web Design: Principles and Practice

Curriculum Development

  • Created new multidisciplinary curriculum for dormant course for undergraduates according to learning outcomes
  • Revised and redeveloped teaching methods based on course evaluations and student achievement.


  • Guided students through out-of-class one-on-one mentorship to drive professional and educational outcomes.
  • Taught students via in-class lectures and hands-on activities, reinforced with take-home work to meet learning goals.

Trailblaze Marketing, Providence Digital Strategy Manager December 2019 - January 2022

Promoted from Search Marketing Specialist starting March 2021.


  • Reduced agency-wide underspend on paid advertising by 93% by implementing weekly procedures & ad platform scripts.
  • Designed, implemented & maintained new Google Data Studio dashboards to better present monthly & yearly marketing results.
  • Wrote 49 new pieces of content for organic search, paid ads & content marketing.


  • Increased Amazon ROAS for DTC client by 175% period-over-period by restructuring Sponsored Products campaigns.
  • Increased non-branded Paid Search conversions for financial client by 331% year over year by creating new paid search keyword structure.
  • Increased non-paid form leads for B2B manufacturing client by 300% year over year by developing SEO-focused copy.


  • Created and ran a successful SEO and digital advertising internship program for college seniors.
  • Streamlined and aided in production planning by developing repeatable department procedures and templates.
  • Expanded agency deliverables by estimating for and working with OTT & Video Pre-Roll vendors.
  • Developed standard time estimates for department to aid in planning & sales.

RIHI, Warwick Internet Marketing Manager August 2018 - April 2019


  • Drove 95% more non-paid website appointments set period-over-period with an SEO-focused website rebuild.
  • Increased attribution accuracy by using cURL to post website forms directly to CRM.
  • Expanded customer contact methods by using CallRail webhooks to connect SMS messages to CRM.


  • Increased appointments set 40% year-over-year by creating new Google Ads, BingAds & Facebook Ads campaigns.
  • Created email marketing, content marketing & copy positioning plans.
  • Generated & analyzed ad-hoc & regular reports on multi-channel digital KPIs to optimize company’s digital ad spend.


  • Conferred across departments to develop effective lead acquisition strategies.
  • Developed implementation plans by working with tool support and sales teams.
  • Communicated changes in marketing landscape to upper management.

Firmidable, New Orleans Interactive Manager March 2014 - June 2018

Company Rebranded from The Marketing Center in April 2017.
Promoted from SEO/SEM Specialist starting April 2014.


  • Reduced agency website’s page load time on by more than 62% by refactoring WordPress theme
  • Reduced pure spam and repeated submissions with centralized form system
  • Automated common SEO & paid advertising tasks with WordPress plugin
  • Streamlined development process by writing CLI shell scripts for initializing Git
  • Maintained, transferred & upgraded client website server using CLI & cPanel.


  • Increased client portfolio’s organic search query variety by 58% over 12 months by implementing SEO best practices
  • Increased client’s paid search leads by 65% over 3 months by rebuilding campaign using best practices after spend increase
  • Created content and SEO strategies for 20 website launches to support ongoing organic & paid campaigns.


  • Increased agency revenue from SEO by 83% over 2 years by redeveloping organic search deliverables.
  • Increased agency revenue from Paid Search by 162% over 2 years by upselling after reevaluating market shares.
  • Developed, trained and managed growing digital marketing team.
  • Trained 5 cross-department teammates to pass AdWords Certification.
  • Aided search & transition process for new department leadership.

Search Influence, New Orleans Online Advertising Specialist May 2010 - November 2013

Promoted from Internet Marketing Associate starting July 2012.


  • Completed technical and content SEO tasks for a wide variety of client websites using PHP, HTML, CSS & JavaScript.
  • Designed, developed & optimized lead-generating and audience-building advertising landing pages..
  • Wrote KPI-driven ad and landing-page copy for organic and paid advertising campaigns.


  • Developed psychographic & keyword-intent targeting for lead generating organic and paid advertising campaigns.
  • Generated & analyzed ad-hoc & regular reports on multi-channel digital KPIs to optimize clients’ online ad spend.


  • Assisted training the largest Google AdWords Certified agency team in the Southeast.
  • Wrote Google-promoted e-book on Google+ marketing tactics.
  • Trained production members on SEO and paid advertising marketing tasks.


Google Analytics August 2017 - December 2021

Google Ads May 2017 - April 2022

Hubspot Inbound October 2017 - January 2023

HubSpot Content Marketing October 2017 - January 2023

Amazon Sponsored Ads Foundations April 2020 - April 2021

HubSpot Inbound Marketing December 2020 - January 2023

Selected Talks, Videos & Writing

What Is The Web? - A Standard History of the Web for Designers August 2023

Class Lecture for Rhode Island College (edited)

Ethics in PPC Advertising July 2022 July 2022: Beyond the Platforms

Thoughts On the Banning Surveillance Advertising Act February 2022


Neuromarketing for Law Firms February 2018

Firmidable Blog

Firmidable Website Training 2017-2018

Building Web.Site

WordPress Code Snippets to Jump-Start Your On-Site SEO August 2016

WordCamp NOLA 2016

6 AdWords CTR Boons & Bombs August 2013

Search Influence Blog

The Perfect Social Media Metadata For Wordpress August 2012

SEOmoz YouTube Contest

Google+ for Business January 2012

Search Influence