Firmidable, New Orleans
Interactive Manager
March 2014 - June 2018
Company Rebranded from The Marketing Center in April 2017.
Promoted from SEO/SEM Specialist starting April 2014.
Production
- Reduced agency website’s page load time on by more than 62% by refactoring WordPress theme
- Reduced pure spam and repeated submissions with centralized form system
- Automated common SEO & paid advertising tasks with WordPress plugin
- Streamlined development process by writing CLI shell scripts for initializing Git
- Maintained, transferred & upgraded client website server using CLI & cPanel
Strategy
- Increased client portfolio’s organic search query variety by 58% over 12 months by implementing SEO best practices
- Increased client’s paid search leads by 65% over 3 months by rebuilding campaign using best practices after spend increase
- Created content and SEO strategies for 20 website launches to support ongoing organic & paid campaigns
Leadership
- Increased agency revenue from SEO by 83% over 2 years by redeveloping organic search deliverables
- Increased agency revenue from Paid Search by 162% over 2 years by upselling after reevaluating market shares
- Developed, trained and managed growing digital marketing team
- Trained 5 cross-department teammates to pass AdWords Certification
- Aided search & transition process for new department leadership