Doug R. Thomas

Production

• Reduced agency-wide underspend on paid advertising by 93% by implementing weekly procedures & ad platform scripts.
• Designed, implemented & maintained new Google Data Studio dashboards to better present monthly & yearly marketing results.
• Wrote 49 new pieces of content for organic search, paid ads & content marketing.

Strategy

• Increased Amazon ROAS for DTC client by 175% period-over-period by restructuring Sponsored Products campaigns.
• Increased non-branded Paid Search conversions for financial client by 331% year over year by creating new paid search keyword structure.
• Increased non-paid form leads for B2B manufacturing client by 300% year over year by developing SEO-focused copy.

Leadership

• Created and ran a successful SEO and digital advertising internship program for college seniors.
• Streamlined and aided in production planning by developing repeatable department procedures and templates.
• Expanded agency deliverables by estimating for and working with OTT & Video Pre-Roll vendors.
• Developed standard time estimates for department to aid in planning & sales.

Production

• Drove 95% more non-paid website appointments set period-over-period with an SEO-focused website rebuild.
• Increased attribution accuracy by using cURL to post website forms directly to CRM.
• Expanded customer contact methods by using CallRail webhooks to connect SMS messages to CRM.

Strategy

• Increased appointments set 40% year-over-year by creating new Google Ads, BingAds & Facebook Ads campaigns.
• Created email marketing, content marketing & copy positioning plans.
• Generated & analyzed ad-hoc & regular reports on multi-channel digital KPIs to optimize company’s digital ad spend.

Leadership

• Conferred across departments to develop effective lead acquisition strategies.
• Developed implementation plans by working with tool support and sales teams.
• Communicated changes in marketing landscape to upper management.

Production

• Reduced agency website’s page load time on by more than 62% by refactoring WordPress theme
• Reduced pure spam and repeated submissions with centralized form system
• Automated common SEO & paid advertising tasks with WordPress plugin
• Streamlined development process by writing CLI shell scripts for initializing Git
• Maintained, transferred & upgraded client website server using CLI & cPanel.

Strategy

• Increased client portfolio’s organic search query variety by 58% over 12 months by implementing SEO best practices
• Increased client’s paid search leads by 65% over 3 months by rebuilding campaign using best practices after spend increase
• Created content and SEO strategies for 20 website launches to support ongoing organic & paid campaigns.

Leadership

• Increased agency revenue from SEO by 83% over 2 years by redeveloping organic search deliverables.
• Increased agency revenue from Paid Search by 162% over 2 years by upselling after reevaluating market shares.
• Developed, trained and managed growing digital marketing team.
• Trained 5 cross-department teammates to pass AdWords Certification.
• Aided search & transition process for new department leadership.

Production

• Completed technical and content SEO tasks for a wide variety of client websites using PHP, HTML, CSS & JavaScript.
• Designed, developed & optimized lead-generating and audience-building advertising landing pages..
• Wrote KPI-driven ad and landing-page copy for organic and paid advertising campaigns.

Strategy

• Developed psychographic & keyword-intent targeting for lead generating organic and paid advertising campaigns.
• Generated & analyzed ad-hoc & regular reports on multi-channel digital KPIs to optimize clients’ online ad spend.

Leadership

• Assisted training the largest Google AdWords Certified agency team in the Southeast.
• Wrote Google-promoted e-book on Google+ marketing tactics.
• Trained production members on SEO and paid advertising marketing tasks.

Google Analytics August 2017 - December 2021

Google Ads May 2017 - March 2021

Hubspot Inbound October 2017 - January 2023

HubSpot Content Marketing October 2017 - January 2023

Amazon Sponsored Ads Foundations April 2020 - April 2021

HubSpot Inbound Marketing December 2020 - January 2023

Neuromarketing for Law Firms February 2018

WordPress Code Snippets to Jump-Start Your On-Site SEO August 2016

6 AdWords CTR Boons & Bombs August 2013

The Perfect Social Media Metadata For Wordpress August 2012

Google+ for Business January 2012