Doug R. Thomas

Hubspot & Google Ads Certified
Full-Stack Digital Marketer

Providence, RI
(732) 757-5178
thomasdouglasr@gmail.com
linkedin.com/in/thomasdouglasr
github.com/ferkungamaboobo

RIHI, Warwick Internet Marketing Manager August 2018 - April 2019

Production

  • Drove 95% more non-paid website appointments set period-over-period with an SEO-focused website rebuild
  • Increased attribution accuracy by using cURL to post website forms directly to CRM
  • Expanded customer contact methods by using CallRail webhooks to connect SMS messages to CRM

Strategy

  • Increased appointments set 40% year-over-year by creating new Google Ads, BingAds & Facebook Ads campaigns
  • Created email marketing, content marketing & copy positioning plans
  • Generated & analyzed ad-hoc & regular reports on multi-channel digital KPIs to optimize company’s digital ad spend

Leadership

  • Conferred across departments to develop effective lead acquisition strategies
  • Developed implementation plans by working with tool support and sales teams
  • Communicated changes in marketing landscape to upper management

Firmidable, New Orleans Interactive Manager March 2014 - June 2018

Company Rebranded from The Marketing Center in April 2017.
Promoted from SEO/SEM Specialist starting April 2014.

Production

  • Reduced agency website’s page load time on by more than 62% by refactoring WordPress theme
  • Reduced pure spam and repeated submissions with centralized form system
  • Automated common SEO & paid advertising tasks with WordPress plugin
  • Streamlined development process by writing CLI shell scripts for initializing Git
  • Maintained, transferred & upgraded client website server using CLI & cPanel

Strategy

  • Increased client portfolio’s organic search query variety by 58% over 12 months by implementing SEO best practices
  • Increased client’s paid search leads by 65% over 3 months by rebuilding campaign using best practices after spend increase
  • Created content and SEO strategies for 20 website launches to support ongoing organic & paid campaigns

Leadership

  • Increased agency revenue from SEO by 83% over 2 years by redeveloping organic search deliverables
  • Increased agency revenue from Paid Search by 162% over 2 years by upselling after reevaluating market shares
  • Developed, trained and managed growing digital marketing team
  • Trained 5 cross-department teammates to pass AdWords Certification
  • Aided search & transition process for new department leadership

Search Influence, New Orleans Online Advertising Specialist May 2010 - November 2013

Promoted from Internet Marketing Associate starting July 2012.

Production

  • Completed technical and content SEO tasks for a wide variety of client websites using PHP, HTML, CSS & JavaScript
  • Designed, developed & optimized lead-generating and audience-building advertising landing pages.
  • Wrote KPI-driven ad and landing-page copy for organic and paid advertising campaigns

Strategy

  • Developed psychographic & keyword-intent targeting for lead generating organic and paid advertising campaigns
  • Generated & analyzed ad-hoc & regular reports on multi-channel digital KPIs to optimize clients’ online ad spend

Leadership

  • Assisted training the largest Google AdWords Certified agency team in the Southeast
  • Wrote Google-promoted e-book on Google+ marketing tactics
  • Trained production members on SEO and paid advertising marketing tasks

Certifications

Google Analytics August 2017 - April 2020

Google Ads May 2017 - May 2019

Hubspot Inbound October 2017 - December 2019

HubSpot Growth-Driven Design Agency November 2017 - February 2020

HubSpot Email Marketing October 2017 - December 2019

HubSpot Design November 2017 - January 2019

Selected Talks, Videos & Writing

Neuromarketing for Law Firms February 2018

Firmidable Blog

WordPress Code Snippets to Jump-Start Your On-Site SEO August 2016

WordCamp NOLA 2016

6 AdWords CTR Boons & Bombs August 2013

Search Influence Blog

The Perfect Social Media Metadata For Wordpress August 2012

SEOmoz YouTube Contest

Google+ for Business January 2012

Search Influence